Get $10 in FREE Groceries just by signing up for Peapod grocery delivery service.

For millions of consumers across the US, the reassuring sight of the familiar Peapod truck means an alternative to a trip to the grocery store is unnecessary; a complete selection of hand-picked groceries, products for the home, personal care items, pet goods and even office and school supplies are on their way to their homes, making life just a little easier.

Peapod, the online grocery store has grown from the small shopping and delivery service the Parkinsons operated themselves with help from family and friends to become a major internet player. Peapod having served more than 8 million customers has secured its position as the country’s leading internet grocer, serving 18 U.S. markets. Now owned by Royal Ahold and working closely with Stop & Shop and Giant Foods, Peapod has sweepingly changed the way Americans shop for food.

Save with Peapod.com

Click here now for $10 off your FIRST purchase

Peapod brings a world of food to your door and now get $10.00 in Free Groceries when you shop online with them at Peapod.com

Selection just a click away
With more than 10,000 products for shoppers to choose from, Peapod boasts not just the expected selection of grocery basics, but also farm-fresh produce; restaurant-quality meats and seafood; diverse prepared foods and party trays; deli meats and cheeses (sliced to order); Kosher, organic and specialty foods; a vast selection of produce; a variety of beer, wine and beverages (in select markets); pet supplies; videos; office and school supplies and private label products from supermarket partners Stop & Shop and Giant.

Peapod enhances and organizes the shopping experience by organizing products and purchase history to ease the shopping experience with features including:

* Sort by Nutrition - pull-down tabs sort products by nutritional content like sodium, fat, calories carbohydrates, cholesterol.
* New Items - a “new arrivals” icon highlights new products and newly-stocked items throughout the site.
* Express Shop - a notepad feature lets shoppers jot down lists; product matches display at once.
* Shopping Lists - the “my lists” tab lets consumers create new shopping lists; pull up previous orders; or save personalized lists (like Thanksgiving dinner or summer barbecue lists).
* Aisle Browsing - the “browse aisle” tab allows shopping in the traditional grocery store aisle format.
* Item Search - items/brand names entered in the search field locate specific products.
* Recipes & More - recipes from leading brands and “Seasonal Solutions” (recipes, entertaining ideas, tips) from Kraft Foods.

Another signature Peapod experience is the tailored product offerings. In Chicago, for example, perishables are sourced locally from South Water Market, one of the largest produce hubs in the country. And the grocer’s “Chicago’s Best” lineup offers Windy City residents a top selection of hometown foods, from Portillo’s roast beef and gravy to superstar chef Charlie Trotter’s citrus-smoked salmon.

Quality Selection
Working in one of the company’s two state-of-the-art freestanding warehouses (in Chicago Washington) or in any of sixteen smaller warerooms (in the Stop & Shop markets), Peapod personal shoppers are trained to select quality meats and seafood and to improve the ritual of hand-picking, squeezing and smelling perishables. Customers can even provide directives for some picks, for example by selecting yellow or green bananas and thin or thick-sliced deli meats when they shop.

“The biggest hurdle was convincing consumers they could shop online and still maintain control over the quality of their picks,” says Andrew Parkinson, company founder and president. “That’s been Peapod’s cornerstone all along.”

Once assembled, customer orders are carefully packed in bags and special temperature-controlled, crush-proof containers. The company’s Stay Fresh delivery system exceeds food safety standards and maintains products at their optimum temperature and freshness, from the distribution center all the way to a customer’s front door.

“Our warehouses and warerooms maintain different climate zones for each food category,” says Parkinson. “It is quality assurance that frozen items like ice cream will arrive rock-hard but that delicate perishables like produce won’t.”

Once orders are fulfilled, Peapod trucks fan out to make deliveries into neighborhoods around the country. For a fee as low as $6.95, most customers can place orders for delivery as soon as next-day (normally within a two-hour window) or even days or weeks in advance.

For customers, Peapod combines the value of a well-priced, diverse product selection with the ease of Internet shopping and delivery. It’s a smart supermarket experience for a range of consumers: dual career couples stocking up on basics for their families, time-starved professionals seeking the convenience of prepared foods, epicures in search of natural, organic and specialty fare, new parents with a need for baby products or personal health and beauty aids, singles who prefer to not have to lug heavy shopping bags and even office managers who want to offer their employees snacks without wasting staff time shopping in stores.

This entry was posted on Sunday, March 2nd, 2008 at 9:50 am and is filed under Announcements, Free Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.